Hey, I'm Laura

Hey, I'm Laura

It’s lovely to meet you!

I’m a social media strategist and a creator, and I’m one of the few who knows what it’s like on both sides of the industry.

I’ve worked in social media for eleven years - since 2012, and across my career I’ve specialised in social media and influencer marketing for brands, creator strategy and I pride myself on knowing Instagram, YouTube and TikTok inside out!

I’d love to fill you in on everything I do and maybe, just maybe, I can help you too.

My career so far

My start in the industry

  • Back when I was a brunette and practically a teenager (😂) my first social media role was in the travel industry. I was a Social Media and Content Exec for TUI, managing the social pages for four adventure travel brands, which I loved.

    During my time at TUI I went on an eight week sabbatical where I travelled around the world solo! It was an amazing first role and I’m so grateful to everything I learnt there.

Next up, Canon

  • Leading the social media and influencer strategy at Canon UK was another dream role. I was the first social media hire for the UK and Ireland team (back in 2015, social was still quite new for brands!) so as you can imagine, there was A LOT to do and I loved the challenge.

    I’d grown up loving photography so working for one of my dream brands - in a marketing and comms team of 40, was a privilege.

And now…

  • I’ve been working for myself since early 2020, building my little corner of the internet at Influence Tomorrow.

    I specialise in supporting both creators and small businesses with their social and sort of accidentally, I’ve become a creator myself.

    I’ve had a lot of imposter syndrome myself around being a creator, but I’m embracing it now and I’m really proud to have grown such a supportive, friendly community.

Things that I’m especially proud of

(And I’m learning that you’ve got to blow your own trumpet if you work for yourself!)

  • I practise what I preach: social media is all about building a community who cares about you and what you do (because YOU care about them. It’s a two way street!). I post 3-4 times a week, showing up to share my advice.

  • There are 100,000 of us in my Instagram community, which is such an honour. In 2023 I was also nominated for a B Creator award in the business category for the work I do over there. (The B Creator awards is the big influencer awards in the UK, so that just feels insane to me!)

  • At Canon, we ran the best creator events and I’m so proud of what we created. Our instameets were one of those “secret, but not so secret” things that always blew up: we opened up an abandoned tube station in London, put on a gig in the caves of Somerset House, hired out some of the coolest rooftops in London - the list goes on!

  • Another part of my role at Canon was social media coaching; I worked with the best professional photographers in the UK to support them with their social. I held two week-long coaching sessions at Wimbledon (yes, THE wimbledon!) and visited the Royal Navy HQ, as well as supporting the management team with their personal social media accounts too.

  • And something I’m hugely proud of is the relationships I’ve built, I never take what I do for granted. Social media is deeply personal (your heart goes in to every post!) so it always feels like an honour when a creator, brand or somebody who’s just starting out decides to work with me.